What is eco-friendly?
Over the last several years Eco-friendly and ‘green’ have become marketing departments’ favorite buzzwords around the globe. Everything from cars to houses is being marketed as good for the environment. All the while a simple fact remains true: consuming nothing is always more environmentally friendly than consuming something, even eco-friendly.
However, recognizing that it is in most peoples’ nature to sometimes indulge and buy stuff it is important to be selective about what you buy. Items which are eco-friendly are supposed to leave a smaller footprint, or even better – no footprint at all, on the environment. This is somewhat difficult to gauge only based on what the marketing department serves up, because anyone can call their products or services ‘eco-friendly’. In most countries there is no regulatory requirement or criteria which a product or service has to meet to be called eco-friendly. Therefore an ‘eco-friendly toxic waste dump’ may be an oxymoron, but legally not out of creative reach of advertising copywriters everywhere.
As a result of this, it has become increasingly important for consumers (and companies) to ask question and examine these eco-friendly claims before they purchase a product or service. There are three angles to take when looking at products or services:
1. What if it did not exist:
Although not always practical, such as in ‘what if electricity didn’t exist’, it is sometimes worthwhile to judge a product solely on its negative (or positive) effect on the environment. What sort of environmental impact does the product have?
2. Can it be more eco-friendly:
Unless you are a materials engineer or scientist it may be difficult to judge eco-friendliness of how a product is sourced, made, shipped and disposed. This being said, there are generally common sense questions that you can ask such as:
· was ‘green energy’ used in production and delivery of the product
· were recycled materials used
· Were raw materials collected/extracted in sustainable manner
· how is post-production waste handled
· How is disposal of the product handled (some manufacturers offer eco-friendly disposal of their products for free)
3. How does it compare to other products in its class:
If there is a large market for a product class, chances are that there will be a multitude of manufacturers vying for your consumer dollars (e.g. automobiles). Hopefully at least some of these companies will leverage eco-friendliness of their brand or product as a competitive advantage. They will point out why it is more eco-friendly than the ‘other guys’ and will provide reasons how or why their particular product or service is more eco-friendly. Although you should be cautious with respect to these claims, it is safe to say that if a company has no environmental agenda at all, it is not on their priority list.
Why does it matter?
As Environmental Science gains momentum, we are becoming more and more aware of the impact we have on the Earth. A number of environmental issues such as global warming, rainforest clear cutting, water pollution, etc. have bubbled up to the top of many people’s consciousness and are becoming increasingly important on the political stage as well. The reason for this and we hope it is not just a fad, is the tremendous impact we have on the planet.
Without going too deep into environmental arguments, it is safe to say that our record has been pretty dismal. There are some, including us, who believe that if we do not change our ways we will push the environment off the proverbial brink.
Whether it is the full blown Armageddon or less apparent issues such as species extinction, lack of drinking water in the 3rd world countries, rising ocean levels, etc. it is important for us to act before it is too late. We must understand that we are a part of this fragile eco-system which we have been abusing for many centuries. Not just is our impact accelerating due to increased industrialization, but it is also becoming more global. It is no longer oil spills, or localized clear cutting that are our biggest headaches; it is rising ocean temperatures, droughts across vast regions and floods across others that we have to contend with. It is therefore imperative that we do something to change our behavior.
Unless you are the real-life embodiment of Dr. Evil, there is something on this planet that you care about and is worth saving to you. Whether it is your family, the view from a mountain, the cute bunnies you saw in the park last week or simply access to drinking water is up to you to decide, but remember that our existence and existence of many other species is at stake. This is why it matters.
What can I do?
It is quite simple:
· Educate yourself and those around you.
· Use critical reasoning to separate marketing-speak from real facts and issues
· Start small and turn it into something big: it is very difficult for most of us to cut the power lines, sell the car and start growing our own food in home-made composted soil. But you can make choices which are environmentally friendly and over time adjust your lifestyle.
· Make it a goal. As with anything else that you hope to achieve environmentalism has to be one of your goals and we think a priority.
· put your money where your future is. Be ready to pay more for environmentally friendly products. Eco-friendly products often cost more because the price includes the cost of eco-friendly sourcing, production, shipping and increasingly disposal.
· Demand more from producers. Make sure that they are aware that environment is one of your priorities.
Why is Pueblito Jewelry Eco-friendly?
There are a number of reasons why Pueblito jewelry is eco-friendly:
· Materials are collected in sustainable manner – Creation of our products does not involve clear cutting, over farming or other methods which are damaging to the environment. The products are made from renewable materials, the collection of which does not have any negative effects to the environment.
· Our Products are made from organic materials – Which means that if they eventually end up in a landfill (and we sincerely hope that they won’t), they will decompose.
· It provides an alternative source of income to folks living in areas where Tagua Palm Trees, Bamboo and other raw materials grow. This ensures that inhabitants of these areas do not have to farm (and often clear-cut the forests) to provide income for their families. Instead they can provide for their families by gathering the raw materials which are used in our jewelry.
· It provides a source of income for the artisans – Through our commitment to fair trade we ensure that artisans producing the jewelry get a fair share of the revenues. This is eco-friendly because it keeps the artisans out of factories and instead gives them an environmentally friendly and sustainable source of income.
Vegetable Ivory is eco friendly because:
· it is an alternative to elephant ivory. It can be used to produce buttons, figurines and oh yeah, jewelry
· Single female Tagua palm may produce up to 50 pounds of nuts in a year, that is roughly the amount of ivory in an average African elephant tusk.
· Encourages growing of the Tagua Palm Trees which in turn promotes re-forestation of previously de-forested areas.
Pueblito is eco-friendly because:
· We promote and sell eco-friendly fairtrade jewelry as an alternative to non-sustainable and non-eco-friendly jewelry
· We use recycled packaging and materials and do not print catalogs
· We host our servers with a hosting company which is Green-e certified, and which sources all electrical energy from renewable sources (specifically wind).